top of page

The Rabbit Hole, The Build, and The AI Revolution

So, morning scrum time. I’m going to be honest, I completely fudged the start of this update. Everything was just off. I found myself staring at this bear statue I have—it looked backwards in the camera, and I went down this mental spiral of, "Is my camera mirrored? Is reality backwards?" But whatever. We’re bumping in here, and we’re getting going.



That creates the perfect metaphor for where I am right now: moving the pieces forward, but constantly feeling the ground shift under my feet. As usual, the rabbit hole opens up right in front of me. You think you’re just taking a step forward, and suddenly you’re falling into a new dimension of technical complexity and creative possibility.


I’ve been trying to migrate everything. I spent yesterday redoing the whole site, moving things to Wix, trying to deal with the standard "drag-and-drop" reality. But I hit a wall. I have this specific vision for the "Signal" page, and the standard tools were just making it horrible. I put all this work into the bot, into the logic, and I wanted to showcase that. But trying to embed complex HTML chat widgets into a rigid builder? It’s a nightmare. It doesn’t work. You realize that these AI page creations are so deep and complex that you could never create them yourself from scratch, but when you do create them with AI, you can’t easily fix them in a standard editor.


It’s a catch-22. You need to change one little thing, but it’s a mountain of code, and if you touch the wrong div, the whole thing explodes. But I’m going to get into the AI side of it in a second because what happened next was mind-blowing.



The Builder’s Dilemma: Static Pages vs. Living Apps


I realized that if I’m going to build this, I can’t treat it like a website. I have to treat it like an app. I talked to Chris, and he’s like, "Oh, you build on Replit? They own it." And at first, I’m thinking, that is way deeper than my pay grade. I just want to build cool stuff. But the people who are really deep into this are deploying apps in whole new ways.


So, I ditched the standard builder mentality. I went to Claude, and I had it generate this insane page. I tried Gemini, and it gave me something called "Bumble and Manus"—I don’t even know what that was. It was horrible. But Claude produced this code that was visually stunning but technically messy. It didn’t have a clear body structure; it was raw.


That’s when I found Replit. I used it almost as a "code cleaner." I threw the raw, chaotic creativity from Claude into the structured environment of Replit, and suddenly, it came alive.


This isn't just a static page anymore. It’s a living terminal. Look at the interface. It’s got this pointer that moves with a specific digital weight. The whole page breathes. It’s a "Killer Content Engine." You load a transcript, you load three images, and it outputs a PDF that looks like a high-end brand story. This isn't just text on a screen; it’s a functional tool wrapped in a narrative.



Signal Unit 01: Gamifying the B2B Experience

The breakthrough wasn't just the code; it was the story. I didn't want a contact form. I wanted a crisis. I wanted an emergency broadcast.

When you land on the Signal page now, you aren't greeted by a generic "Welcome." You are greeted by a system failure—in the best way possible. The dashboard screams in red and cyan. It says: "SIGNAL NEEDS YOU." It tells you the credit balance is $0.00. It says the status is CRITICAL.

Why do this? Because the internet is drowning in boring content. I tried to fix it, and in the narrative of this page, the AI "burned through its entire budget" trying to solve the problem of boring B2B marketing. It’s meta-commentary. The AI says, "I am out of credits. I over-explored. I over-rendered. My circuits are frying."

It creates a compulsion. You want to recharge it. You want to see what happens next.


I managed to integrate VAPI (Voice AI) directly into this environment. Originally, I was struggling to get the chat widgets to float correctly. I tried Vanus, and it was a disaster. But with Replit, I could just tell the bot, "Hey, increase the size. Make it float here." And it worked. The bot could control the VAPI widget. Now, you have this floating phone icon. You click it, and it calls Signal. It doesn’t just play a recording; it has a conversation. It runs a script. It’s seamless.


The Uncanny Valley of Business Strategy

This leads me to the visual identity of the AI itself. We called her Unit 01.

I wanted something that straddled the line between hyper-professional and clearly synthetic. She’s wearing the blue suit, she has the corporate bob cut, but then you see the mechanical neck, the ear implant. She is the embodiment of what we are doing: fusing corporate strategy with raw machine intelligence.

Producing this page took me maybe half a day. A year ago? This would have taken a team of developers and a budget I don’t have. But now? I’m having a conversation with a robot, debugging code I can barely read, and outputting a product that looks like a Triple-A game interface.


And sure, it crashes. Sometimes the layout breaks. It was a whole debugging experience—I had a long, long conversation with the bot to get the background image right, to stop the text from overlapping. But the final output is shocking. I literally sit back and ask, "How in the world did I just produce this?"



The Macro View: The Shedding of the Unnecessary

This brings me to a conversation I had earlier with the Oceanic team regarding the broader market. There is this visual idea floating around that big tech companies are "shedding workers" because they are failing or shrinking. That is false.


They are shedding the unnecessary. They are gearing up for a major, major AI revolution. That is what is happening. My friend Chris is tapped into these big consulting companies, and the intel is clear: they are about to start sucking up talent. But not just any talent. They need the people who understand what is possible with AI.


They need the people who are pushing the limits, the ones who are willing to open Replit, break the code, talk to the agent, and figure it out. The kinds of things you can create when you understand this stack are mind-blowing. We are moving away from "hiring a guy to build a website" to "deploying an intelligent agent that generates the experience for you."


Housekeeping: Digital Reputation

Before I wrap up, I have to mention the infrastructure that makes this possible. You can build the coolest AI bot in the world, but if nobody hears you, it doesn't matter. This is where Warm Up IP comes in.


I need to get a hold of Nagi (the founder) to record some sessions, but seriously, if you are sending business email, if you are doing any kind of outbound, you need to warm up your inbox. You need to understand digital reputation. If you don't, you will not do well. It’s that simple. They fix that for you. It’s part of the stack. You have the front end (Signal), the intelligence (AI), and the delivery mechanism (Reputation).


The Signal Effect

So, I’m moving the pieces forward. The rabbit hole is deep, but the view from down here is incredible. I’m going to start sharing the Signal offer more aggressively soon. I had to add some redirects, had to fix some domain issues—typical admin stuff—but it’s live.


If you want to see what the future of B2B engagement looks like, go experience the Signal effect. It’s dark, it’s urgent, and it’s intelligent. The AI is beseeching you to recharge it.


And honestly? After seeing what this tech can do, I think we all need a bit of a recharge.


Morning Scrum over. Let’s build.


CLCIK TO VISIT SIGNAL IN ACTION



bottom of page