Business Content Artist

Navigating Influence, Outbound Marketing, and Building the Signal Effect

Morning Scrum, everyone.

It’s Govind. Again.

I’m still trying to work through the intro on this and figure out what it takes to get in smoothly. Today is going to be super short. I actually have to go out for a walk in a bit. I’ve had a really busy morning, but I wanted to talk about something that’s fundamentally shifting the way I look at my business, my content, and this whole idea of being an “influencer.”

https://www.youtube.com/watch?v=LCzdM2IOZUU

I had this meeting earlier today with a company that is going to try to sell me coaching services for being a creator. They want to help me build my brand. And that’s kind of the whole thing for me: I actually don’t really want to sell to the creator community. I want to sell to my community, whatever that ends up being. It’s fine, they have a service to offer, and people have to make money, right? But I’m trying to think, like, other than just sharing ideas, I don’t know that I want to do that all the time. That’s not what I’m trying to sell.

That’s what Morning Scrum is for. It’s a place where somebody can see my creation, sure, but it’s also just a source of content and progress for me. I’m pretty clear about that.

The Influencer School Epiphany

So I was looking at their services, and it would probably be more of a joint venture type thing. Their service is to work with creators and help them build their brand. But I’m just like, I’m not sure if I’m going to pay you for that right now. If I had unlimited resources, I’d just get it done faster. But I did go on a platform—Favikon, —and applied for a bunch of stuff. I was like, hey, I could do a post and get paid $300 or whatever. That’d be cool. I would be happy to do that right now. But it’s not like I’m putting all my eggs in that basket. So I’m directly messaging people, doing all this stuff just to see what’s going to happen.

Why am I doing this?

Because I believe that I have this one major advantage: I have this industrial-scale knowledge of marketing and sales. In particular, outbound. On one level, I have 12,000 followers on LinkedIn. Now, that is not a crazy amount, but it’s decent. It’s big enough on a platform like LinkedIn that it’s a thing. But the kicker is that I didn’t get them through just posting content into the void and waiting for likes. I got them through my business activities, a lot of hardcore outbound, and other strategic moves. There’s some really good stuff there, and it’s just different than if you were a pure content creator forever.

Applying that industrial outbound mindset to organic content creation is a massive leverage point, and it’s one that most traditional influencers completely lack. That’s just an interesting piece for me, quantifiably. But anyway, I clicked on something and ended up at this thing called “The Influencer School Kit.”

I looked at it and I’m like, “Oh, yeah. This is what I want to be. I want to be an influencer.” I mean, this isn’t really my B2B role, necessarily, but I thought, you know what? It doesn’t really matter. The knowledge of this stuff is what matters. It was a really cool thing—a legit community where somebody is actually doing something valuable. I guarantee there’s a ton of value there.

So I’m just going to check it out.

The Sponsor Magnet Framework

I messaged the guy running it, and he asked me, “Do you need followers or sponsors?”I’m like, “Well, I need both, right?”He told me, “Well, you can use ads, do cold outreach, use different ways. I’m pretty sure you know it, right? The best advice is to start posting.”

Yeah. That’s right. I mean, that is right. And I’m like, I have been posting, and I’ve been true to myself. But then he suggested this “Sponsor Magnet” framework. And I’m like, this is awesome. This is such reaffirming advice for me because I know that you just have to keep going right at this point. As I get these efficiencies, as I figure things out, little nuggets are going to open up. I’m going to figure it out. But it’s so hard to imagine exactly where you’re going to be down the road, right? You just have to keep going.

I’m super excited about the Sponsor Magnet idea. Could I have figured this out on my own? Maybe. But having a framework is awesome. I’ve gotten a lot of value in the past from working under other frameworks, and for me, this is perfect. It’s accessible. I’m probably going to go through this and really fine-tune it into my own stuff. It feels like it’s super worth it. I’m not into heavily architected things that sound salesy or pitchy, but taking somebody else’s stuff that works and putting it into play? I’m all about it.

It takes a while to get that clarity in terms of how you want to make money and how you want to envision the next ten, twenty years of your life. Coming to this conclusion and realizing I want to be this content creator is pushing me through a complete revamp of my own identity.

Life Intervenes: Chaos and AI Projects

Of course, the moment you get clarity, life happens. Literally today, while I was working through this, my 14-year-old daughter Elle calls me. Her cellular data wasn’t working, and she talked to AT&T, and they told her she had a $600 bill. I told her, “That’s fine, it’s good you called. I just didn’t want to necessarily pay that much, but I’m glad we got our phones back on.” I totally just forgot to pay it earlier today. It is what it is. You just gotta do what you gotta do. I told her, “You realize I am live right now?” But hey, that’s part of the raw process.

Back to the work. I’ve been going through this revamp, calling myself a “Business Content Artist.” I even made this banner today. The little slider on the right messed up my triangle, so I’m going to have to fix that. The banner slider I was working on… I spent way too much time on it. It’s an AI project in itself, testing different generative prompts to get the visual exactly right. But that friction is where the learning happens. I know it seems messy, but I’m just enjoying myself with all of this. I rebranded to “Business Content Artist” and I’m like, okay, I need sponsors. This title implies a certain kind of business model that says things clearly. It just feels like me. I feel good about it. It’s weird and different.

The Signal Effect and Building Relationships

Personally, I’m going to create my own art. But I am excited to go out and find other people that I can help brand faster. I think that’s my next step. I have to go build relationships and create for other people. That’s the key for me getting to the next level.

I’m excited for today. I’ve got to run and go for my walk soon, but before I go, I want to mention something I’ve been working on. Check out “The Signal Effect.” If you see this, I’m going to try to keep it up forever. It is my absolute favorite bot I’ve ever built. It’s my first real robot. It represents everything I’m trying to do: combining my industrial-scale knowledge of outbound and marketing with my new identity as a business content artist.

When you start blending deep technical implementation with high-level business strategy, you stop being just a talking head. You become a magnet. You start pulling in the right audience, the right sponsors, and the right opportunities. You stop selling coaching services to creators and start selling real progress to your community.

Thank you to my sponsors and to the many sponsors we have. We’re just getting started. Keep building, keep posting, and find your signal.